Hunting for Green Steam

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Sustainability and Ultrasound Testing

The Paradox of Sustainability…

When manufacturers face uncertain economic headwinds, the word “Sustainability” can be a paradox.

In a good economy it’s fashionable to invest in green initiatives that promote  environmental sustainability. Reduce that carbon footprint. Conserve energy. Reduce waste. Sustainability under these circumstances paints a picture of responsible big business putting emphasis on the needs of community and planet first.

The paradox occurs when economic conditions turn south. Factories struggle to carve profits from their assets. Green initiatives no longer survive the budget cuts. In fact they are often the first programs to go.

Sustainability is redefined as “doing whatever it takes to keep the doors open.”
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